Asia Pacific Fund · 2025
Confidential - Personal Care Brand
Beauty & Wellness · Australia
Founder-led brand with strong direct-to-consumer following. Growth capital and operational support for measured offshore expansion.
The Situation
An Australian founder with a brand that had quietly outgrown its home market. The opportunity to expand offshore was real but the operational lift was significant, and the founder wanted a partner who would not push them to move faster than the brand could carry.
The Partnership
Growth capital to fund the first measured offshore market, alongside operational support on supply chain, regulatory, and finance. We agreed in writing that the second market would only follow once the first was demonstrably healthy.
How We Measure Progress
Unit economics in the new market before volume in the new market. Team capacity before geographic ambition.
Principles in Practice
One market at a time. The brand voice that worked at home is protected as it travels. Patience to let the first expansion teach us the second.
Details anonymised in keeping with our commitment to discretion. Named references available privately to serious counterparties.
